← Back to all posts

Confidence returns when clarity returns Confidence returns when clarity returns

May 15, 2026
Connect

You DO NOT have a confidence problem


If I had a £ for every time a woman started working with me believing she lacked confidence, I would be a very unhappy millionaire. 

Which sounds ridiculous, doesn’t it? Unhappy millionaire. 

But the reason I’d be unhappy is because if women never realised it wasn’t actually a confidence issue, they would continue moving through life carrying this quiet undercurrent of: 

‘I’m simply not good enough.’ 

And I need you to hear me when I say this: 

That is rarely the truth. 


What I know to be true after more than 20 years in recruitment and nearly 7 years coaching women through career transitions is this: 

Lack of confidence is usually the symptom - not the root cause. 

But because it becomes such a repeated feeling, it slowly starts becoming a low level personality trait and it attaches itself to our identity. 

It becomes: 

‘I’m just not a confident person.’ 

‘I’m not good in interviews.’ 

‘I’m not leadership material.’ 

‘I’m not brave enough.’ 

 

And over time, those thoughts stop feeling like thoughts. 

They start feeling like facts and the ripple effect than results in staying too long in roles that no longer fulfil you. You’re underpaid, under valued and probably under utilised. 

 

We (the collective we) Play smaller than we need to, actively avoid opportunities we actually want. 

Convince ourselves the next level is somehow ‘for other people.’ 

And the longer this cycle continues, the more believable it becomes. 

So naturally, most women try to solve the wrong problem. 

 

They come to me on a quest to become ‘more confident.’, or they go on a qualification frenzy, signing up for courses, staying endlessly busy - Hoping somebody notices them. 

 

Or, and this one is more common than you think - they avoid the whole conversation completely because they feel too exhausted to even think about what they want anymore. 

 

And underneath all of it is the same fear: 

‘What if I make a change and it’s just more of the same?’ 


So instead, we stay where we are. 

Familiar dissatisfaction becomes safer than uncertainty. 

But staying disconnected from what you actually want slowly erodes you. 

 

And this is exactly why clarity matters so much. 

 

Because clarity is not just: 

 

‘What job should I apply for next?’ 

 

Clarity is: 

What do I actually want my life to feel like now? 

Who have I become? 

What matters to me at this stage? 

What am I no longer available for? 

What kind of work allows me to thrive instead of just survive? 

That’s the real work. 


 

One of the things I say all the time is that mid-career women are some of the most conditioned people I work with. 

Not because they lack ambition. 

Not because they aren’t capable. 

Not because they aren’t intelligent. 

 

But because survival became louder than self-trust. 

 

We become brilliant at functioning. 

Brilliant at coping. 

Brilliant at delivering. 

Brilliant at being needed. 

 

But somewhere underneath all of that competence is often a woman quietly asking herself: 

 

'Is this actually what I want anymore?'

 

And that question can feel terrifying. 

 

Because once you ask it, you can’t really un-ask it. 

 

I’ve sat across from women who believed they had completely lost themselves. 

 

Women who genuinely thought their best years were behind them. 

Women who had convinced themselves they were the problem. 

And then something shifts. 

 

Not because they suddenly become fearless. 

Not because they magically transform overnight. 

But because they finally create enough space to hear themselves properly again. 

 

And honestly? 

You can watch them come back to life. 


I think this is the part people don’t talk about enough. 

Staying stuck in something misaligned changes you. 

 

Your nervous system normalises dissatisfaction. 

 

Your body adapts to surviving. 

 

You become so used to overriding yourself that eventually you stop trusting your own instincts altogether. 

 

And then we call that ‘lack of confidence.’ 

 

But most of the women you perceive as confident are not necessarily more capable than you. 

 

What you’re often witnessing is: 

Self-trust. 

Alignment. 

Decision. 

Movement. 

Women who stopped abandoning themselves long enough to hear their own truth again. 

 

And no - they are not perfect. 

They do not have it all figured out. 

They are not fearless. 

They’ve just stopped waiting for certainty before allowing themselves to move.

One thing this week 

Instead of asking yourself: 

‘How do I become more confident?’ 

I want you to ask yourself this instead: 

‘What would become possible if I got really clear on what I actually want?’ 

Not what looks impressive. 

Not what feels safest. 

Not what everybody else expects. 

What do you want now? 

And if you don’t know yet, that’s okay too. 

Clarity rarely arrives in one huge lightning bolt moment. 

 

Sometimes clarity starts with: 

I don’t think I want this anymore.

I think I’ve outgrown this version of success.

I’m tired of surviving my own life.

That honesty is often where everything begins. 

To listen to the podcast 

 To book in for a Clarity Call 

 

Responses

Join the conversation
t("newsletters.loading")
Loading...
Why applying for everything usually gets you nothing
Every so often someone mentions, slightly sheepishly, that she's been keeping a spreadsheet. It has the company, the role, the date she applied and a column for what happened next, which is almost entirely empty. She's usually applied for a lot of jobs by this point, and they're not all the same type or calibre. There'll be a head of something at a big corporate, a smaller role at a charity sh...
Looking at job boards at 1am?
  There's a moment in most of my clarity calls when the woman on the other side of the screen goes quiet, and after enough years of doing this I've learned to leave the silence alone.   It never comes at the start. Quite the opposite, in the beginning she can usually tell me exactly what's wrong, and very often what's wrong, as she sees it, is her confidence. She's lost it somewhere along the ...
Are you complicit in the conditions you complain about?
An 8am coaching session this week turned into one of those conversations I knew I had to share with you.  It wasn't meant to be that session. We'd rescheduled a few times - life got in the way, as it does - and by the time we finally met, something had shifted for my client.  In the weeks between, work had quietened down a little. Not because she'd planned a retreat or made any grand declara...

Reset & Rise - for women rethinking success, work and what comes next

Reset & Rise is for women who are ready to stop circling the same questions and start making clear, confident decisions about what comes next. It explores the realities of modern women’s ambition - the success, the exhaustion, and the quiet sense that something needs to change. It blends real client insight with practical and tactical support to help you reconnect to yourself and rethink your career. Trust me, you don't have to burn the whole thing down in the process.
Powered by Kajabi

Stay Connected


Join my mailing list to receive free weekly tips and insights!